Search engine optimization (SEO) is the practice of designing a website and authoring its content to increase the likelihood of appearing in search engine results.
Many businesses focus on publishing written content to appear relevant to a wide variety of search terms. While written content is important, it is not the only aspect to consider for a successful SEO campaign. Search engines will analyze websites for accessibility and promote results that appeal well to disabled people or those with conditions that can make using a computer challenging. Search engines will audit websites for the proper use of web standards behind the scenes in ways that many people do not notice.
Butsko Business Solutions is capable of producing engaging articles about your products or services while maintaining technical accuracy. Not only will this help potential customers to find your website, it will ensure a high degree of confidence in your abilities to deliver as a business.
Analytics
Most businesses use some form of visitor tracking to see how users interact with their website. A quality analytics tool will allow you to see all kinds of important tracking data, including but not limited to:
- where a visitor is connecting from
- the duration of their visit
- which device or platform they are using
- what pages they visit
- what files they download
- ...and plenty more
Butsko Business Solutions implements Matomo↗external link for those with a privacy focus. For those looking for familiarity and convention, Google Analytics is also supported.
